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... customers want prolonged, balanced energy from functional beverages in addition to mental performance, according to a new report from beneo ... the research, from the functional ingredients supplier, was carried out across germany, uk and the us ... it looked at the benefits consumers expect from energy, sports and functional water drinks ... “the message remains clear – functional beverages need to deliver new forms of energy provision and mental performance if they are to prove successful in the long-term,” said christian niederauer, beneo market research manager ... 'balanced energy' is rated highly by the respondents when consuming functional waters, claims the study, (81 per cent of us, 84 per cent of uk and 76 per cent of germans) ... in particular, us respondents favour tooth-friendly sports drinks (76 per cent), whereas german and uk participants prefer their functional waters to deliver tooth-friendly benefits (germany: 78 per cent and uk: 86 per cent) ... sports drinks are the most popular category in the us with 30 per cent of respondents frequently consuming them each month, compared to 18 per cent for energy drinks and 20 per cent for functional waters ... thirty-one per cent of germans prefer functional waters ( compared to energy drinks at 23 per cent and sports drinks at 24 per cent) and more than a third (36 per cent) of uk respondents choose to consume an energy drink (compared to sports drinks at 31 per cent and functional waters at 16 per cent)
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... customers want prolonged, balanced energy from functional beverages in addition to mental performance, according to a new report from beneo ... the research, from the functional ingredients supplier, was carried out across germany, uk and the us ... it looked at the benefits consumers expect from energy, sports and functional water drinks ... “the message remains clear – functional beverages need to deliver new forms of energy provision and mental performance if they are to prove successful in the long-term,” said christian niederauer, beneo market research manager ... 'balanced energy' is rated highly by the respondents when consuming functional waters, claims the study, (81 per cent of us, 84 per cent of uk and 76 per cent of germans)
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... fair trade sales of chocolate candy increased 29%, while functional beverages were up 10%
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... the addition of cyclodextrins to ginseng-containing beverages could reduce the bitter flavours associated with the functional ingredient, according to new research ... scientists led by dr soo-yeun lee from the university of illinois stated that incorporating such levels of cyclodextrins energy drink solutions containing ginseng “will aid in the development of functional beverages that are more acceptable to a wider range of consumers ... “incorporating ginseng into beverages without the bitterness, while still maintaining its health benefits, is necessary for developing an acceptable product,” stated the researchers ... cyclodextrins have been shown to reduce bitterness in foods, like coffee, soy, citrus fruits, and in pharmaceutical drugs, however the researchers report that currently there is no published research on reducing the bitterness of ginseng in functional beverages with cyclodextrins
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... bond laboratories, headquartered in omaha, nebraska, produces and markets products through its nds nutrition and fusion premium beverages divisions ... fusion premium beverages manufactures functional beverages
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... ingredients supplier beneo has conducted research into the functional beverage market in spain which pointed to particularly strong consumer demand for products giving energy that can be scientifically substantiated ... company market research manager christian niederauer said: “although the focus groups were held at a variety of times and with different target groups, the feedback was unanimous - mental alertness as well as prolonged and balanced energy were the benefits most required from spanish consumers’ functional drinks ... spanish functional drinks market euromonitor research suggested that although functional drinks in spain had been hit by the recession, the category had increased by 5 per cent in total volume terms, reaching 322m litres in 2009 ... cía servicios de bebidas refrescantes was seen to be the leader in functional drinks in 2009 in volume and value terms ... 2 per cent increase in retail value sales of functional beverages from 2003-08 in spain and found sales of healthy soft drinks had risen by 50 ... it found functional beverage health claims ranged from cardiovascular to digestive and immune system boosts
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... ” bond laboratories, based in omaha, nebraska, produces and markets products through its nds nutrition and fusion premium beverages divisions ... fusion premium beverages manufactures functional beverages, including the hangover prevention drink resurrection
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... the r&d team at national starch food innovation (nsfi), looking at further uses for its emulsifier, q-naturale, said results showed that it is highly suited to clear beverages such as vitamin waters due to its compatibility with natural colours ... manufacturers targeting the demand for fortified and flavoured waters have up until now been restricted to a limited number of flavours but in-house trials show that q-naturale can enable formulators to use oil based and natural flavours and actives to ensure transparency of beverages while retaining stability, said claudia fiannaca, business development manager, beverages and flavours, nsfi ... "due to the particle size of our emulsifier, drink makers can now incorporate omega-3 oils or beta-carotene based colours into beverages and avoid the opacity that normally occurs when natural colours such as lemon are combined with emulsifiers like gum arabic," she explained ... com that nsfi was aware of the potential applications of q-naturale in terms of clear beverages at its launch in 2008 but she said that over the past 12 months, the european and us r&d teams, have achieved, in parallel, a more robust way of maintaining transparency while combining the emulsifier with natural and oil based ingredients ... "we are really confident about the results of our pilot scale trials, but they are not dependent on scale of equipment - we expect peformance to be even better on the industrial level," she added, saying that nsfi will work closely with beverage manufacturers on formulation of clear beverages using q-naturale ... and the emulsifier, she said, can be added to existing manufacturing processes for functional beverages, on standard homogenized mixers, with no step changes requried, while achieving excellent long-term room, cold temperature and ph stability ... quinaia (or quinaja) saponins have around a 100 years history of use in food and beverages, as well as other uses such as production of photographic films and cosmetics
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... functional beverages make up one of the most dynamic parts of the beverage market, and with consumers becoming increasingly savvy about health and wellness, myriad opportunities have opened up for industry ... according to market researcher zenith international, functional drink sales rose three percent in 2008 to 26 ... non-dairy beverages accounted for 10
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Coca.Cola
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PEPSI
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Mcdonald
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Nestle
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Mars
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Baskin & Robins
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Nutrika
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Mumika
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Chika
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